For running Facebook and Instagram ads from a conversation
Meta Ads MCP
By Meta. Meta’s hosted ads MCP server, part of Meta ads AI connectors, in open beta since April 29, 2026.
The only server in this directory that can both report on and change paid campaigns, which makes it the most useful and the one to configure most carefully. Meta added “ads MCP server rules” in July 2026 so business portfolio admins can govern what agents may do, from budget changes to catalog updates. Set those before you let an assistant near a live account.
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- Reads data
- Yes
- Makes changes
- Yes
- Runs
- Hosted
- Cost
- Free
What it does
- Reporting: surface insights and detailed reports on campaign performance.
- Campaign management: create and edit ads, ad sets and campaigns in natural language.
- Catalog management: create catalogs, add product data and troubleshoot feeds.
- Signal diagnostics: check signal health and quality.
Reads
Campaign performance reports, audience insights and signal diagnostics.
Makes changes: Yes
Creates and edits campaigns, ad sets and ads, and manages product catalogs. Changes can affect live spend.
Marketing tasks it helps with
Get a weekly performance readout
Across campaigns, in plain language.
Try: “Summarize last week’s Meta ads performance and flag anything that got worse.”
Draft a new campaign
Create the structure, then review it in Ads Manager before spending.
Fix a product feed
Troubleshoot catalog issues for shopping ads.
Who it’s for
A good fit if
- Advertisers and agencies managing Meta campaigns daily.
- Ecommerce teams with product catalogs.
Look elsewhere if
- You need Google Ads data. See Google Ads MCP
Requirements and setup
- Access to a Meta ad account through a business portfolio.
- An assistant that supports custom remote connectors.
- Add https://mcp.facebook.com/ads to your assistant as a custom connector.
- Sign in with Meta Business and choose the ad accounts to share.
- If you administer the business portfolio, set ads MCP server rules first.
Step-by-step for each assistant: How to connect an MCP.
Limitations
- Open beta.
- Write access can change live campaigns; use ads MCP server rules and your assistant’s confirmation prompts.
Sources and evidence
Documentation reviewed. We read the maker’s current documentation and linked sources. We have not installed it or run a workflow, so this page says nothing about speed, reliability or output quality. We confirmed the endpoint address answers as an MCP server.
Facts checked against these sources on .