Guides
Plain explanations for the questions that come before choosing a tool: what an MCP is, how to set one up, how much it costs, and how much access to give it.
- Explainer· October 10, 2026What is an MCP? A plain-English guide for marketersAn MCP is the plug that lets Claude, ChatGPT or Cursor use a tool on your behalf. Here is what that means for SEO, analytics, ads and your website, and what it doesn’t mean.
- Setup guide· October 10, 2026How to connect an MCP to Claude, ChatGPT, Cursor or VS CodeHosted servers take a minute: paste an address and sign in. Local ones take longer. Here is the path in each assistant, drawn from the vendors’ own instructions.
- Comparison· October 10, 2026Semrush vs Ahrefs vs DataForSEO: which SEO MCP fits your work?All three bring SEO data into your assistant. They differ on what you need to already own, how they charge per question, and how much the assistant has to figure out for itself.
- Explainer· October 10, 2026Read-only or write access? How to let an AI near your marketing accountsReading your data is low-risk. Changing a live ad budget or publishing a page is not. Here is which servers do what, and the controls vendors give you.
- Workflow· October 10, 2026Running a marketing workflow across several MCPsOne conversation can pull data from one tool and act in another. It works best when you know where the seams are.
- Explainer· October 10, 2026What marketing MCPs cost: plans, API units and pay-as-you-goThe server is rarely the expense. The subscription it needs, or the units it spends per question, usually is.