Digital Marketing + SEO

Name: Digital Marketing + SEO
Author: Dance

By Dance. Official server from Dance.

This is the one to reach for when the question is “what should I change?” rather than “show me the data.” It reads the site, checks search demand, competitors and whether Google AI Overviews and ChatGPT mention the business, then hands your assistant a ranked list with evidence and a drafted page change. It does not give you the open-ended keyword and backlink tables that Semrush, Ahrefs or DataForSEO do, and it only makes edits on sites connected to Dance’s own CMS.

See it on Dance Set it up in your assistant

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Reads data: Yes
Makes changes: Limited
Runs: Hosted
Cost: No MCP fee / free to start

What it does

Analyzes a public website: the business, its pages, Google search demand and results, and whether Google AI Overviews and ChatGPT cite it (and who they cite instead).
Ranks what to fix first, with the evidence behind each recommendation.
Drafts a page proposal with the exact before and after, and declines claims it cannot support.
On a site connected to Dance’s CMS: saves an unpublished draft, publishes only after you approve, checks the live page and can revert.

Reads

Public pages (up to 60 per analysis, robots.txt honoured), Google search demand and results, and AI answers.

Makes changes: Limited

Edits only websites connected to Dance’s CMS, and only text fields such as titles, descriptions, headlines and section copy. Drafts first, publishes on approval. Anywhere else it gives you the change to make yourself.

Marketing tasks it helps with

Find the one change most likely to bring in customers
Useful when you have an hour, not a quarter, and need a defensible first move.
Try: “Look at my website. What should I fix first to get more customers?”
Understand why a competitor outranks you
Compares your pages with who shows up instead, using live search results.
Try: “Why are my competitors showing up on Google ahead of me?”
Check whether AI assistants recommend you
Covers Google AI Overviews and ChatGPT only.
Try: “Help my business get recommended by AI assistants.”

Who it’s for

A good fit if

Owners and small teams who want a prioritized answer, not a data export.
Agencies doing a fast first look at a prospect’s site.
Anyone without an SEO subscription who wants to start free.

Look elsewhere if

You already pay for Semrush and want its full keyword, backlink and traffic reports in chat. See Semrush MCP
You need backlink depth or Ahrefs’ Brand Radar across many brands. See Ahrefs MCP
You want your own Search Console clicks and impressions. See Search Console MCP (mcp-gsc)
Your task is ads, email or social. This connector does not cover them.

Requirements and setup

An AI assistant that can add a remote MCP server by URL.
A free Dance account once you want a full report (3 included).
A website connected to Dance’s CMS if you want it to make the change for you.

Copy the server address: https://www.startdancing.ai/mcp/server/marketing
In Claude, open Settings → Connectors → Add custom connector and paste the address. Other clients: see Dance’s connect page.
Start a chat and ask what to fix first on your site.

Step-by-step for each assistant: How to connect an MCP.

Limitations

AI visibility covers Google AI Overviews and ChatGPT only.
No ads, social media or email campaigns.
Cannot edit WordPress, Wix or Squarespace sites that are not connected to Dance; you get the exact change to make instead.
Each call answers within about 80 seconds. Longer analyses return a status your assistant checks back on.

Sources and evidence

Documentation reviewed, endpoint checked. We reviewed Dance’s public documentation and confirmed the server address answers MCP requests and lists its tools. We have not run a full analysis for this review.

Facts checked against these sources on October 10, 2026.